nostalgia and cool factor rolled into one
PureGear Retro Game Case
the big idea
PureGear, an emerging cell phone accessory brand, challenged us to create iPhone cases that would stand out in an over-saturated market. Our solutions successfully differentiated the brand, and established it as a contender. Analog puzzles on the backs of iPhones appeal both to a generation that grew up on these games, and to a younger generation that appreciates the retro feel.
more than fun and games
The flexible plastic casing allows for easy installation, and securely protects the phone. We paid special attention to Sleep/Wake and Volume button coverage, to ensure protection without compromising tactility.
bright colors brighten days
Bold, playful colors coupled with the pleasure gained from playing tactile games, induce joy and elicit smiles.
three is company
Time travel into the past, and enjoy playing one of the three distinctive, low-tech games on the back of a sophisticated hi-tech device.
conversation starter
Always a perfect fit, the PureGear Game Case holds appeal across generations. Connecting those who grew up playing these original handheld games, to those who only know them on a screen yet understand the appeal of their simplicity.
